Handbook of media management and economics /

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives, assessing the state of knowledge for the key topics in the media management and economics fields...

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Bibliographic Details

Other Authors:	Albarran, Alan B. (Editor), Mierzejewska, Bożena (Editor), Jung, Jaemin (Editor)
Format:	Book
Language:	English
Published:	New York : Routledge, [2018].
Edition:	Second edition.
Series:	Media management and economics series.
Subjects:	Mass media > Management. Mass media > Economic aspects.