Hidden W.O.M.B.A.T. : how executives innovate without the waste of money, brains, and time /

A waste of money, brains and time (WOMBAT) is guaranteed if your company thinks product first, market second. Needs-Driven Innovation, inspired by Stanford University's Biodesign, turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-...

Full description

Bibliographic Details
Main Authors: Bartlett, Rush (Author), Kinsella, Topher (Author)
Format: Book
Language:English
Published: Bellevue, Washington : WOMBAT Innovation, [2023].
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000Mi 4500
001 in00005645607
008 230925t20232023wau b 000 0 eng d
005 20250530180426.0
035 |a (OCoLC)on1401259349 
040 |a YDX  |e rda  |c YDX  |d IXA  |d TKN  |d TXA 
020 |a 9798989247615  |q (hardcover) 
020 |a 9798989247608  |q (softcover) 
020 |z 9798989247622  |q (ebook) 
020 |z 9798989247639  |q (audiobook) 
035 |a (OCoLC)1401259349 
082 0 |a 658.575  |2 23/eng/20230925  |1 https://id.oclc.org/worldcat/ddc/E496Bhxqg3V9v3qw6wcfkvfyQf 
090 |a HF5415.153  |b .B37 2023 
100 1 |a Bartlett, Rush,  |e author. 
245 1 0 |a Hidden W.O.M.B.A.T. :  |b how executives innovate without the waste of money, brains, and time /  |c Rush Bartlett, PhD, Topher Kinsella, MD. 
264 1 |a Bellevue, Washington :  |b WOMBAT Innovation,  |c [2023]. 
264 4 |c ©2023. 
300 |a 186 pages :  |b illustrations ;  |c 22 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references. 
520 |a A waste of money, brains and time (WOMBAT) is guaranteed if your company thinks product first, market second. Needs-Driven Innovation, inspired by Stanford University's Biodesign, turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit, every time. 
650 0 |a New products. 
650 0 |a Industrial design. 
650 0 |a Technological innovations. 
650 0 |a Marketing. 
650 0 |a Demand (Economic theory) 
650 0 |a Consumption (Economics) 
650 0 |a Success in business. 
700 1 |a Kinsella, Topher,  |e author. 
948 |h NO HOLDINGS IN TXA - 4 OTHER HOLDINGS 
994 |a Z0  |b TXA 
999 f f |s 71d17b92-8a33-4d56-ae2b-7987b5e205a9  |i 8185977f-2213-454d-9e4b-3997dce319ad  |t 0 
952 f f |p hsc_normal  |a Texas A&M University  |b Texas A&M University Health Science Center  |c MSL: Houston  |d MSL: Houston Books  |t 0  |e HF 5415.153 B289h 2023  |h National Library of Medicine classification  |i unmediated -- volume  |m 3238902566359 
952 f f |p normal  |a Texas A&M University  |b College Station  |c Sterling C. Evans Library  |d Evans: Library Stacks  |t 0  |e HF5415.153 .B37 2023  |h Library of Congress classification  |i unmediated -- volume  |m A14852713966 
998 f f |a HF5415.153 .B37 2023  |t 0  |l Evans: Library Stacks 
998 f f |a HF 5415.153 B289h 2023  |t 0  |l MSL: Houston Books