Hidden W.O.M.B.A.T. : how executives innovate without the waste of money, brains, and time /

A waste of money, brains and time (WOMBAT) is guaranteed if your company thinks product first, market second. Needs-Driven Innovation, inspired by Stanford University's Biodesign, turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-...

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Bibliographic Details

Main Authors:	Bartlett, Rush (Author), Kinsella, Topher (Author)
Format:	Book
Language:	English
Published:	Bellevue, Washington : WOMBAT Innovation, [2023].
Subjects:	New products. Industrial design. Technological innovations. Marketing. Demand (Economic theory) Consumption (Economics) Success in business.