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Hidden W.O.M.B.A.T. : how executives innovate without the waste of money, brains, and time /

A waste of money, brains and time (WOMBAT) is guaranteed if your company thinks product first, market second. Needs-Driven Innovation, inspired by Stanford University's Biodesign, turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-...

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Bibliographic Details
Main Authors: Bartlett, Rush (Author), Kinsella, Topher (Author)
Format: Book
Language:English
Published: Bellevue, Washington : WOMBAT Innovation, [2023].
Subjects:
New products.
Industrial design.
Technological innovations.
Marketing.
Demand (Economic theory)
Consumption (Economics)
Success in business.
Description
Summary:A waste of money, brains and time (WOMBAT) is guaranteed if your company thinks product first, market second. Needs-Driven Innovation, inspired by Stanford University's Biodesign, turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit, every time.
Physical Description:186 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references.
ISBN:9798989247615
9798989247608