Persuasion in public discourse : cognitive and functional perspectives /

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Bibliographic Details

Other Authors:	Pelclová, Jana (Editor), Lu, Wei-lun (Linguist) (ditor.)
Format:	eBook
Language:	English
Published:	Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series:	Discourse approaches to politics, society, and culture ; v. 79.
Subjects:	Persuasion (Rhetoric) Discourse analysis. LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing. LANGUAGE ARTS & DISCIPLINES > Rhetoric. REFERENCE > Writing Skills. Discourse analysis Electronic books.
Online Access:	Connect to the full text of this electronic book