Applying Marketing Mix Modeling for the Marketing Strategies of a Regional Amusement Park
As data-driven decision-making continues to evolve, marketing mix modeling (MMM) is becoming an important and transformative tool for companies seeking to unravel the complex dynamics of marketing strategy and its impact on financial performance. This case study navigates the MMM technique and discu...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Undetermined |
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SAGE Publications Ltd
2025
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | As data-driven decision-making continues to evolve, marketing mix modeling (MMM) is becoming an important and transformative tool for companies seeking to unravel the complex dynamics of marketing strategy and its impact on financial performance. This case study navigates the MMM technique and discusses its meaning and practical applications. Using an insightful study from the amusement park industry, this present case study delves into the nuances of MMM, unraveling its methodological complexities, practical implications, and tangible results. As companies increasingly seek accuracy and strategic insight in their marketing efforts, understanding the core principles and applications of MMM is becoming increasingly important. This case study takes readers on a journey to dissect the intricacies of MMM and uncover its central role in shaping the successful trajectory of modern business. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781036213053 1036213056 |