Applying Marketing Mix Modeling for the Marketing Strategies of a Regional Amusement Park

As data-driven decision-making continues to evolve, marketing mix modeling (MMM) is becoming an important and transformative tool for companies seeking to unravel the complex dynamics of marketing strategy and its impact on financial performance. This case study navigates the MMM technique and discu...

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Bibliographic Details

Main Author:	Chaieb, Hejer
Other Authors:	Ertz, Myriam, Latrous, Imen
Format:	eBook
Language:	Undetermined
Published:	SAGE Publications Ltd 2025
Subjects:	Business planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book