Writing for the reader's brain : a science-based guide /
Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing, clarity, continuity, coherence, concision and cadence, enable writers to control precisely how readers will perceive and recall th...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
[2025].
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| Summary: | Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing, clarity, continuity, coherence, concision and cadence, enable writers to control precisely how readers will perceive and recall their sentences and paragraphs. |
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| Physical Description: | 286 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781009221832 1009221833 9781009221849 1009221841 |