Writing for the reader's brain : a science-based guide /

Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing, clarity, continuity, coherence, concision and cadence, enable writers to control precisely how readers will perceive and recall th...

Full description

Bibliographic Details

Main Author:	Douglas, J. Yellowlees, 1962- (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2025].
Subjects:	English language > Rhetoric. English language > Composition and exercises. Rhetoric and psychology. Reading, Psychology of.