Lilliput land : how small is driving India's mega consumption story /

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers, each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure tha...

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Bibliographic Details
Main Author: Bijapurkar, Rama (Author)
Format: Book
Language:English
Published: Gurugram, Haryana, India : Penguin Business, an imprint of Renguin Random House, 2024.
Subjects:

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HC440.C6 B548 2024
 
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HC440.C6 B548 2024 Available