Digital Transformation in the Customer Experience /
Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company's operations, y...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
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Palm Bay, FL :
Apple Academic Press,
2025.
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- PART I: DIGITAL TRANSFORMATION IN THE CUSTOMER EXPERIENCE1. Digitalization, Customer Engagement, and Performance of Small and Medium Enterprises: Emerging Market ContextDan Dankwa and Joseph Yeboah2. The Impact of Digitalization on Organizational Behavior and Performance: A Case Study of the Greater Accra RegionAwini Gideon, Mohammed Majeed, Mensah Kobby, and Braimah Mahama Stephen3. Does E-Service Quality Heighten Customer Satisfaction and Loyalty?Seidu Alhassan, Fuseini Abdul-Basit, Sulemana Ibrahhim, and Awini Gideon4. Impact and Effect of Spyware, Adware, and Malware on the Digital Environment in Modern SocietyJayadatta S.5. Challenges and Solutions of Big Data: Evidence from AfricaFuseini Abudul-Basit, Sulemana Ibrahhim, Seidu Alhassan, and Braimah Mahamah Stephen6. Current Insights and Future Research Avenues on Significance of Mobile Marketing in the Retail Environment- A Theoretical AssimilationJayadatta S., Mohammed Majeed, and Raman Chadha7. Internet of Everything in MarketingJonas Yomboi8. The Influence of Facebook Social Media on Consumer Engagement in Restaurant Consumption ExperiencesC. Kathiravan and H. SeshagiriPART II: DIGITAL TRANSFORMATION IN EDUCATION9. Exploring Digital Transformation in the Bus Transport Industry of GhanaMartin Agyei, Dennis Botwe Kyei, and Gideon Awini10. Digital Entertainment: The New Normal of Customer Experience Post-Pandemic and the Path Ahead in IndiaHardik Bhadeshiya11. Impact of Social Media Marketing Communications on Teenagers' Attitudes: An Exploratory StudyGaurav Joshi, Somanchi Hari Krishna, Samrat Kumar Mukherjee, Aashish A. Gadgil, Swathi Edem, and P. Ananthi12. The Robots Are Here: Embrace Them. The Inherent Need for Human Resources to Transform in the Age of RoboticsChabi Gupta13. Digital Transformation in HealthcareAbdul-Malik Abdulai14. Artificial Intelligence for Enhancing Customer EngagementAbdul-Fatahi Abdul-Karim Abubakar15. Reviewing the Relationship Between E-Governance Services and the Digital Citizen ExperienceParimal H. Vyas, Shri Mayank R. Mathur, and Parag ShuklaPART III: DIGITAL TRANSFORMATION IN FINANCE AND BANKING16. The Effect of Social Media on Academic Performances of Students in Ghanaian Universities (A Case of Tamale Technical University)Yomboi Jonas, Mohammed Majeed and Banaba David Alaaba17. Effect of the University Website on University Brand Image and Students' PreferenceNancy Erskine-Sackey and Dan Duku DankwaPART IV: DIGITAL TRANSFORMATION IN HOSPITALITY18. Prospects and Challenges of Electronic Banking in GhanaSalifu Shaibu Abugri19. Online Travel Agent (OTA) and Customer Experience in the Hospitality SectorFatawu Alhassan20. Hospitality and Tourism Management in Times of Crisis: Technology-Based Resilience PerspectiveFatawu Alhassan, Nina Halidu Adamu, Stanley Cowther, Alberta Nana Adjoa Rockson, and Bilkisu Maijamaa21. Social Media and Customer Satisfaction in the Hospitality SectorFatawu Alhassan, Stanley Cowther, Alberta Nana Adjoa Rockson, and Nina Halidu Adamu