Digital Transformation in the Customer Experience /

Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company's operations, y...

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Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Majeed, Mohammed, 1982- (Editor), Chaudhary, Aryan (Editor), Chadha, Raman (Editor)
Format:	eBook
Language:	English
Published:	Palm Bay, FL : Apple Academic Press, 2025.
Edition:	First edition.
Subjects:	Customer services > Data processing. Business > Technological innovations. Service à la clientèle > Informatique. Affaires > Innovations. BUSINESS & ECONOMICS / Customer Service BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book