Customer portfolio management : creating value with a large leaky bucket of customers /

Bibliographic Details

Main Authors:	Selnes, Fred (Author), Johnson, Michael D., 1956- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2025]
Series:	Management on the cutting edge.
Subjects:	Portfolio management. Gestion de portefeuille. Electronic books.
Online Access:	Connect to the full text of this electronic book