Advertising account planning : new strategies in the digital landscape /

Bibliographic Details
Main Authors:	Boling, Kelli S. (Author), Pardun, Carol J. (Author), Barnes, Beth E. (Author), Broyles, Sheri J. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, [2026]
Edition:	Second edition.
Subjects:	Marketing research. Advertising campaigns > Planning. Advertising media planning. Advertising > Management. Marketing > Recherche. Campagnes publicitaires > Planification. Plans médias. Publicité > Gestion. Electronic books.
Online Access:	Connect to the full text of this electronic book

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