Rating the audience : the business of media /

"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreeme...

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Bibliographic Details

Main Author:	Balnaves, Mark
Other Authors:	O'Regan, Tom, Goldsmith, Ben, 1967-
Format:	eBook
Language:	English
Published:	London ; New York, N.Y. : Bloomsbury Academic, 2011.
Subjects:	Mass media > Ratings and rankings. Mass media > Audiences. Médias > Classement. Médias > Publics. SOCIAL SCIENCE > Media Studies. Mass media > Audiences Mass media > Ratings and rankings Electronic books.
Online Access:	Connect to the full text of this electronic book