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The trojan horse : the growth of commercial sponsorship /

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...

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Bibliographic Details
Main Author: Whannel, Garry
Other Authors: Philips, Deborah, 1954-
Format: eBook
Language:English
Language Notes:English.
Published: New York, NY : Bloomsbury, 2013.
Subjects:
Corporate sponsorship > History.
Corporate sponsorship > Great Britain > History.
Parrainage publicitaire > Grande-Bretagne > Histoire.
Parrainage publicitaire > Histoire.
Public administration.
BUSINESS & ECONOMICS > Public Relations.
Corporate sponsorship
Great Britain
Electronic books.
History
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Call Number: HD59.6.G7
 
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HD59.6.G7 Available