Marketing management /

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accoun...

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Bibliographic Details

Main Authors:	Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2023]
Edition:	Fourth edition.
Subjects:	Marketing > Management. Marketing > Gestion. Marketing > Management