Impact of sensory marketing on buying behavior /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Arora, Manpreet (Editor), Malhan, Shivani (Editor), Malik, Reena (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing. Senses and sensation. Sensory stimulation. Consumers > Psychology. Consumer behavior. Buying Intention. Cognitive Biases. Cognitive Insights. Cognitive Responses. Consumer Attention. Consumer Behavior. Consumer Psychology. Financial Decision Making. Managerial Decision-Making. Neuro Marketing Techniques. Neuropricing. Neurosensory Packaging. Online Shopping Experiences. Product Display. Promotional Campaigns. Sensible Selling. Sensory Perception. Electronic books.
Online Access:	Connect to the full text of this electronic book

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