Polls, pollsters, and public opinion : a guide for decision-makers /

This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input, particularly, how to use it to forecast, convince and assess.

Bibliographic Details

Main Authors:	Young, Clifford (Clifford Alexander) (Author), Ziemer, Kathryn, 1984- (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2024].
Series:	Methodological tools in the social sciences.
Subjects:	Public opinion. Public opinion > Political aspects. Public opinion polls. Political science > Decision making.