| Summary: | A profile / interview of Brad Parscale, the digital director for the Trump campaign who strategically used Facebook to microtarget voters in key areas on key issues. Microtargeting is the practice of generating and customizing unique ads for every individual voter. He was aided by employees from the social media sites, like Facebook, Google, and Twitter, who were embedded in the headquarters to offer firsthand knowledge and training in how best to use their product. Parscale denies microtargeting by race; the efficacy of psychographics, a controversial and manipulative practice of targeting based specifically on personality; colluding with the Russians, including the manufacture of fake news stories; creating twitter bots that promote pro-Trump tweets.
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