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60 minutes. Secret weapon /

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A profile / interview of Brad Parscale, the digital director for the Trump campaign who strategically used Facebook to microtarget voters in key areas on key issues. Microtargeting is the practice of generating and customizing unique ads for every individual voter. He was aided by employees from the...

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Bibliographic Details
Other Authors: Stahl, Lesley (Interviewer), Bar-On, Shachar (Producer)
Format: Video
Language:English
Language Notes:In English.
Published: New York, NY : Columbia Broadcasting System (CBS), 2017.
Series:60 Minutes
Subjects:
Facebook (Electronic resource) > Political aspects.
Internet in political campaigns > United States.
Political campaigns > United States > History > 21st century.
Presidents > United States > Election > 2016.
Internet marketing > Social aspects > United States.
Political campaigns > Corrupt practices > United States.
Internet dans les campagnes électorales > États-Unis.
Marketing sur Internet > Aspect social > États-Unis.
interviews.
Interviews.
Television news programs.
Téléjournaux.
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