Dow on how B2B differs /

The business-to-business customer experience gets less attention than business-to-consumer experience. Jennifer Zamora of Dow shares her take on the importance of the employee and customer experience for B2B organizations.

Bibliographic Details

Other Authors:	Ives, Nat (Interviewer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York, NY : Wall Street Journal, 2020.
Series:	Academic Video Online
Subjects:	Dow Chemical Company. Consumer behavior. Business planning. Customer relations > Management. Customer services. Industrial marketing. Consommateurs > Comportement. Service à la clientèle. Marketing industriel. interviews. Interviews.
Online Access:	Connect to this streaming video (Alexander Street Press)