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Marketing analytics resource allocation. Digital media attribution. Part 1 /

This five-minute video introduces a hypothetical example illustrating the problem of digital media attribution. The growth in technology has complicated the allocation of marketing resources, but it also offers opportunities. Raj Venkatesan, using Intuit as an example, discusses six possible paths t...

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Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Series:Marketing Analytics Resource Allocation
Subjects:
Marketing > Management > Data processing.
Marketing > Technological innovations.
Internet marketing.
Marketing > Innovations.
Marketing sur Internet.
Instructional films.
Films de formation.
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