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The Lincoln Project as a burgeoning media company? /

The marketing tactics used by the anti-Trump super PAC have caught the attention of Hollywood and Madison Avenue. With co-founder Rick Wilson we explore the lessons corporate marketers can learn from the group's approach.

Bibliographic Details
Other Authors: Sharma, Amol (Interviewer)
Format: Video
Language:English
Language Notes:In English.
Published: New York, NY : Wall Street Journal, 2020.
Series:Academic Video Online
Subjects:
Trump, Donald, > 1946-
Biden, Joseph R., > Jr.
Advertising, Political > United States.
United States > Politics and government > 2017-2021.
Presidents > United States > Election > 2020.
Political action committees > United States.
Publicité politique > États-Unis.
Comités d'action politique > États-Unis.
Advertising, Political.
Political action committees.
Presidents > Election.
United States.
2017-2021
Interview
interviews.
Interviews.
Online Access:Connect to this streaming video (Alexander Street Press)

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