What is marketing research? /

This program examines the role of market research in the claims made by advertisers. It provides examples of market research techniques and discusses focus groups.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : TV Choice, 1996.
Series:	Academic Video Online
Subjects:	Marketing research. Business ethics > Research. Marketing > Recherche. Morale des affaires > Recherche. Educational films. Films éducatifs.
Online Access:	Connect to this streaming video (Alexander Street Press)