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Design thinking. Measuring Impact /

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Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfaction), changes in the conversation (crucial in changing behavior), and changes in how people...

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Bibliographic Details
Other Authors: Liedtka, Jeanne (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2016.
Series:Design Thinking
Subjects:
Project management.
Industrial management > Decision making.
Problem solving > Study and teaching.
Customer relations.
Gestion de projet.
Gestion d'entreprise > Prise de décision.
Résolution de problème > Étude et enseignement.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfaction), changes in the conversation (crucial in changing behavior), and changes in how people think. This six-minute video explores different ways to think about measuring the impact of your innovative solution. It is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Item Description:Title from resource description page (viewed September 17, 2020).
Physical Description:1 online resource (7 minutes)
Playing Time:00:06:32