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Marketing analytics resource allocation. Understanding the resource allocation process /

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This eight-minute video is part of a series on marketing analytics. Using the hypothetical example of Pfizer, Raj Venkatesan applies a system-of-metrics framework to determine the resource allocation of Pfizer's sales calls. In this case, using empirical relationships, Pfizer can determine the...

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Bibliographic Details
Other Authors: Venkatesan, Rajkumar (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Charlottesville, VA : University of Virginia Darden, 2017.
Subjects:
Marketing > Management > Data processing.
Marketing research.
Marketing > Costs.
Marketing > Recherche.
Marketing > Coût.
Instructional films.
Films de formation.
Online Access:Connect to this streaming video (Alexander Street Press)

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