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America by the numbers with Maria Hinojosa. The new mad men /

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at...

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Bibliographic Details
Other Authors: Aguilar, Pamela A. (Director, Producer)
Format: Video
Language:English
Language Notes:In English.
Published: Arlington, VA : Public Broadcasting Service, 2014.
Series:Academic Video Online
Subjects:
Minority consumers > United States.
Marketing > United States.
Multiculturalism in advertising > United States.
Social change > United States.
United States > Population.
Marketing > États-Unis.
Multiculturalisme dans la publicité > États-Unis.
Marketing
Minority consumers
Multiculturalism in advertising
Population
Social change
United States
Documentary television programs
Documentary television programs.
Documentaires télévisés.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.
Item Description:Title from resource description page (viewed August 13, 2019).
Physical Description:1 online resource (26 minutes)
Playing Time:00:25:58