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America by the numbers with Maria Hinojosa. The new mad men /

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at...

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Bibliographic Details
Other Authors: Aguilar, Pamela A. (Director, Producer)
Format: Video
Language:English
Language Notes:In English.
Published: Arlington, VA : Public Broadcasting Service, 2014.
Series:Academic Video Online
Subjects:
Minority consumers > United States.
Marketing > United States.
Multiculturalism in advertising > United States.
Social change > United States.
United States > Population.
Marketing > États-Unis.
Multiculturalisme dans la publicité > États-Unis.
Marketing
Minority consumers
Multiculturalism in advertising
Population
Social change
United States
Documentary television programs
Documentary television programs.
Documentaires télévisés.
Online Access:Connect to this streaming video (Alexander Street Press)

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Connect to this streaming video (Alexander Street Press)

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