Secrets of the superbrands. Episode 1, Technology /

Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? Aft...

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Bibliographic Details

Other Authors:	Vale, James (Director), Boome, Adam (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2011.
Series:	Academic Video Online
Subjects:	Technology. Branding (Marketing) Technological innovations. Technologie. Stratégie de marque. Innovations. Technological innovations Technology Documentary television programs Documentary television programs. Documentaires télévisés.
Online Access:	Connect to this streaming video (Alexander Street Press)