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How nationalism in China hit Nike, Adidas /

Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Editi...

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Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: [New York, New York] : Bloomberg, 2022.
Series:Academic Video Online
Subjects:
Nike (Firm)
Adidas USA (Firm)
Consumer behavior > China.
Buy national policy > China.
Nationalism > Economic aspects > China.
Sporting goods industry > China.
Consommateurs > Comportement > Chine.
Politique d'achat > Chine.
Nationalisme > Aspect économique > Chine.
Articles de sport > Industrie > Chine.
Buy national policy
Consumer behavior
Nationalism > Economic aspects
Sporting goods industry
China
Television news programs
Television news programs.
Téléjournaux.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Edition."
Item Description:Title from resource description page (viewed April 26, 2022).
Physical Description:1 online resource (4 minutes)
Playing Time:00:03:07