How nationalism in China hit Nike, Adidas /

Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Editi...

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Format: Video
Language:English
Language Notes:In English.
Published: [New York, New York] : Bloomberg, 2022.
Series:Academic Video Online
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