Marketing a national park /

Featuring a case study of Snowdonia National Park in Wales, this program looks at the four Ps of marketing a national park. It considers elements of marketing the Snowdonia experience, such as park attractions, accessibility, tourist motivations, and relative value.

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: London, England : TV Choice, 2009.
Series:Academic Video Online
Subjects:
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