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Ikea's big bet on stores without parking lots.

Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store. (Source: Bloomberg).

Bibliographic Details
Format: Video
Language:English
Language Notes:In English.
Published: New York : Bloomberg L.P., 2014.
Series:Academic Video Online
Subjects:
Ikea (Firm)
House furnishings industry and trade.
House furnishings > Marketing.
Consumer behavior.
Ameublement > Industrie.
Consommateurs > Comportement.
Consumer behavior
House furnishings industry and trade
House furnishings > Marketing
Documentaries and Factual Films
documentary film.
Documentary films
Documentary films.
Documentaires.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store. (Source: Bloomberg).
Item Description:Title from resource description page (viewed July 25, 2019).
Physical Description:1 online resource (3 minutes)
Playing Time:00:02:28