Ikea's big bet on stores without parking lots.

Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store. (Source: Bloomberg).

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg L.P., 2014.
Series:	Academic Video Online
Subjects:	Ikea (Firm) House furnishings industry and trade. House furnishings > Marketing. Consumer behavior. Ameublement > Industrie. Consommateurs > Comportement. Consumer behavior House furnishings industry and trade House furnishings > Marketing Documentaries and Factual Films documentary film. Documentary films Documentary films. Documentaires.
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