Your brain on money. How Apple and Nike have branded your brain /

Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.

Bibliographic Details
Other Authors:	Oakley, Dustin (Director), Tutle, Chandler (Producer), Chapman-Smith, Rob (Producer), Stewart, Brandon (Producer), Hillery, Claire (Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	[Place of publication not identified] : Big Think, 2021.
Series:	Academic Video Online
Subjects:	Apple Computer, Inc. Nike (Firm) Branding (Marketing) Consumer behavior. Consumers' preferences. Stratégie de marque. Consommateurs > Comportement. Consommateurs > Préférences. Consumer behavior Consumers' preferences Educational films Short films Educational films. Short films. Films éducatifs. Courts métrages.
Online Access:	Connect to this streaming video (Alexander Street Press)

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