The legend of Boaty McBoatface : lessons in brand management from a colossal failure.

In March 2016, the British Natural Environment Research Council (NERC) decided to crowdsource the name of its new [dollar]300 million arctic explorer vessel. It hoped the public would suggest something like 'Shackleton' or 'Endeavor', but the moment someone suggested the name �...

Full description

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	In English.
Published:	[Place of publication not identified] : Big Think, 2018.
Subjects:	Natural Environment Research Council (Great Britain) LEGO koncernen (Denmark) Crowdsourcing. Branding (Marketing) Externalisation ouverte. Stratégie de marque. Crowdsourcing Educational films Short films Educational films. Short films. Films éducatifs. Courts métrages.
Online Access:	Connect to this streaming video (Alexander Street Press)

Similar Items

Where it's made.
Published: (2017)

LEGO friends : leveraging competitive advantage /
by: Mazzeo, Michael, et al.
Published: (2016)

Driving innovation using enterprise crowdsourcing /
by: O'Leary, Daniel E.
Published: (2020)

Lego's Brexit survival strategy /
by: Rae, Madeline
Published: (2020)

Building a global learning organization : using TWI to succeed with strategic workforce expansion in the LEGO Group /
by: Graupp, Patrick, et al.
Published: (2014)

How to use Mechanical Turk ethically /
by: Catanzariti, Benedetta
Published: (2022)

Matthew Zook discusses big data & urban geography.
Published: (2019)

Crowdsourcing service platform ZBJ.COM : a flying "pig"? /
by: Mao, Jiye, 1963-, et al.
Published: (2016)

Building a Global Learning Organization /
by: Graupp, Patrick, et al.
Published: (2017)

Crowd assisted networking and computing /
Published: (2019)

Using online mixed-methods research to analyze crowdsourcing projects of nonprofit organizations /
by: Tov, Ohad Shem, et al.
Published: (2026)

Bot detection in online studies and experiments /
by: Piehlmaier, Dominik
Published: (2022)

How and when to involve crowds In scientific research /
by: Poetz, Marion K., et al.
Published: (2024)

Humans as a service : the promise and perils of work in the gig economy /
by: Adams-Prassl, Jeremias
Published: (2018)

Betabrand : growth through crowdsourcing /
by: Agnihotri, Arpita, et al.
Published: (2024)

SN Video humanities and social sciences.
Published: (2020)

Flash teams : leading the future of AI-enhanced, on-demand work /
by: Valentine, Melissa (Melissa A.), et al.
Published: (2025)

Crowdsourcing good data : practical applications for collecting data online /
by: de la Garza, Bernardo, et al.
Published: (2024)

Researching academic entitlement in the classroom using an online survey of behaviors /
by: Knepp, Michael M., et al.
Published: (2024)

Merrick pet care : trial, error, and success /
by: Rucker, Derek D., 1977-
Published: (2022)

Insights and strategies.
Published: (2015)

The marketing series.
Published: (2010)

Strategic branding.
Published: (2016)

Leveraging the brand.
Published: (2016)

Brand management.
Published: (2016)

Brand equity.
Published: (2016)

Strategic brand management.
Published: (2016)

Me, incorporated? personal branding & the meaning of work.
Published: (2017)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

From chaos to opportunity : why brand strategy matters more than ever.
Published: (2016)

Brand creation and management in the phygital era /
Published: (2025)

Developing a method to code text using crowdsourcing.
Published: (2019)

Building a personal brand customers can identify /
Published: (2013)

Jamie Oliver, Erfolg nach Rezept /
by: Clawson, Trevor
Published: (2011)

Building robots with Lego Mindstorms NXT.
by: Ferrari, Mario
Published: (2007)

Marketing and channel management for low brand equity firms : principles for financial success /
by: Frazier, Gary L.
Published: (2026)

Kobe Bryant : I am a brand, don't want to own a team /
Published: (2012)

Tasty Catering : building the brand /
by: Thompson, Kenneth R.
Published: (2023)

Snickers : celebrations versus hunger /
by: Chakraborty, Uttam, et al.
Published: (2022)

What is a marketing program.
Published: (2021)