The legend of Boaty McBoatface : lessons in brand management from a colossal failure.

In March 2016, the British Natural Environment Research Council (NERC) decided to crowdsource the name of its new [dollar]300 million arctic explorer vessel. It hoped the public would suggest something like 'Shackleton' or 'Endeavor', but the moment someone suggested the name �...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	[Place of publication not identified] : Big Think, 2018.
Subjects:	Natural Environment Research Council (Great Britain) LEGO koncernen (Denmark) Crowdsourcing. Branding (Marketing) Externalisation ouverte. Stratégie de marque. Crowdsourcing Educational films Short films Educational films. Short films. Films éducatifs. Courts métrages.
Online Access:	Connect to this streaming video (Alexander Street Press)