APA (7th ed.) Citation

(2018). The legend of Boaty McBoatface: Lessons in brand management from a colossal failure. Big Think.

Chicago Style (17th ed.) Citation

The Legend of Boaty McBoatface: Lessons in Brand Management from a Colossal Failure. [Place of publication not identified]: Big Think, 2018.

MLA (9th ed.) Citation

The Legend of Boaty McBoatface: Lessons in Brand Management from a Colossal Failure. Big Think, 2018.