Secrets of branding. Episode 4, Marketing /

Revealing the secrets of successful global brands who all have completely different approaches to marketing, including Twinings, Nokia and Unilever.

Bibliographic Details

Other Authors:	Bartholomew, Joanna (Producer, Narrator, Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Nokia (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)