Secrets of branding. Episode 8, Fostering brands /

In this programme, we explore the importance of infrastructure and legislation when it comes to building and maintaining a successful brand.

Bibliographic Details
Other Authors:	Gilbert, Faye W. (Director), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Patent laws and legislation. Intellectual property. Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Intellectual Property Propriété intellectuelle. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)

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