Secrets of branding. Episode 3, Innovation /

A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi.

Bibliographic Details
Other Authors:	Bartholomew, Joanna (Producer, Narrator, Director)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Ikea (Firm) Audi AG. Burberry (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)

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