Secrets of branding. Episode 1, The power of brands /

A look at how branding became such a powerful asset, and how it can embody the culture and heritage of a country.

Bibliographic Details
Other Authors:	Hill, Matthew (Producer) (Director, Producer), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English French
Language Notes:	In English with occasional passages in French with English subtitles.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Coca-Cola Company. Walt Disney Company. Cartier (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)

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