Move over NFL, the big ad money is in March Madness /

Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Keene, Tom (Speaker), Rishe, Patrick (Speaker), Sonders, Liz Ann (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Television advertising. Television broadcasting of sports. Publicité télévisée. Émissions sportives télévisées. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)