McNealy : 'Call of Duty' is a good bang for the buck /

PJ McNealy, chief executive officer of Digital World Research, talks with Bloomberg's Nicole Lapin about Activision Blizzard reporting more than $500 million in retail sales from 'Call of Duty: Black Ops II' in the first 24 hours of the game's release. They speak on Bloomberg Tel...

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Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Lapin, Nicole (Speaker)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2012.
Series:	Business and education in video
Subjects:	Consumers. Consumption (Economics) Retail trade. Video games. Commerce de détail. Jeux vidéo. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)