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Dow and Cars.com discuss what should a head of experience do /

Jennifer Zamora from Dow and Brooke Skinner Ricketts of Cars.com share what they have learned about being an effective experience leader and how the relatively new role fits into an organization.

Bibliographic Details
Other Authors: Ives, Nat (Interviewer)
Format: Video
Language:English
Language Notes:In English.
Published: New York, NY : Wall Street Journal, 2020.
Series:Academic Video Online
Subjects:
Cars.com (Firm)
Dow Chemical Company.
Consumer behavior.
Business planning.
Customer relations > Management.
Web sites > Design.
Customer services.
Consommateurs > Comportement.
Sites Web > Conception.
Service à la clientèle.
Interview
interviews.
Interviews.
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