Is gay NBA player Jason Collins marketable now? /

Robert Boland, Professor of Sports Management at NYU, discusses Jason Collins coming out and being the first active openly gay NBA player, and what that could mean to his bottom line. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

Bibliographic Details

Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Language Notes:	In English.
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Gay athletes. Sportifs homosexuels. Television news programs. Téléjournaux.
Online Access:	Connect to this streaming video (Alexander Street Press)