How a Business WORKS: Inside Cameron Balloons.

What makes a company tick? This video explains basic business functions inside Cameron Balloons, the world's largest maker of hot air balloons. Marketing: Like all firms, Cameron has to market its balloons. Specialist publications, "word of mouth" and the internet are vital parts of i...

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Bibliographic Details
Other Authors:	Nellist, Dave (Narrator)
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	England : TV Choice, 2004.
Series:	Academic Video Online
Subjects:	Cameron Balloons (Firm) Small business > Management > Case studies. Strategic planning. Small business marketing. Entrepreneurship. Hot air balloons. Entrepreneurship Human Resource Management. Strategic Management. Marketing Strategy. Business enterprises. Manufacturing processes. Petites et moyennes entreprises > Gestion > Études de cas. Planification stratégique. Entrepreneuriat. Montgolfières. Hot air balloons Small business > Management Small business marketing Strategic planning Documentaries and Factual Films Documentary. documentary film. Case studies Documentary films Documentary films. Documentaires.
Online Access:	Connect to this streaming video (Alexander Street Press)

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