Cover Image

Secrets of branding. Episode 2, Persistence /

Including brands such as Aston Martin and Gucci, this episode looks at how brands exploit their illustrious histories in different ways.

Bibliographic Details
Other Authors: Barrett, Steve (Television director) (Director), Bartholomew, Joanna (Producer, Narrator)
Format: Video
Language:English
French
Language Notes:In English with occasional passages in French with English subtitles.
Published: London, England : BBC Worldwide, 2014.
Series:Academic Video Online
Subjects:
Château Lafite Rothschild (Winery) > History.
Gucci (Firm) > History.
Château Lafite Rothschild (Winery)
Gucci (Firm)
Advertising > Brand name products.
Brand choice.
Branding (Marketing)
Consumers' preferences.
Produits de marque > Publicité.
Marques de commerce > Choix.
Stratégie de marque.
Consommateurs > Préférences.
Educational television programs.
History.
Émissions éducatives télévisées.
Online Access:Connect to this streaming video (Alexander Street Press)
Description
Summary:Including brands such as Aston Martin and Gucci, this episode looks at how brands exploit their illustrious histories in different ways.
Item Description:Title from title screen (viewed July 13, 2021).
Physical Description:1 online resource (50 minutes)
Playing Time:00:49:44