Secrets of branding. Episode 2, Persistence /

Including brands such as Aston Martin and Gucci, this episode looks at how brands exploit their illustrious histories in different ways.

Bibliographic Details
Other Authors:	Barrett, Steve (Television director) (Director), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English French
Language Notes:	In English with occasional passages in French with English subtitles.
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Château Lafite Rothschild (Winery) > History. Gucci (Firm) > History. Château Lafite Rothschild (Winery) Gucci (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Produits de marque > Publicité. Marques de commerce > Choix. Stratégie de marque. Consommateurs > Préférences. Educational television programs. History. Émissions éducatives télévisées.
Online Access:	Connect to this streaming video (Alexander Street Press)

Available Online

Holdings details from Available Online
Call Number	Status	Get It

	Available